An AI receptionist for UK businesses, from £69 a month

Zatio is an AI receptionist for UK small and medium businesses. It answers your phone calls, WhatsApp and website chat 24/7, qualifies each enquiry, books appointments in Microsoft Bookings, Calendly or Cal.com and hands over to your team whatever needs a person. Plans from £69 a month ex VAT with all three channels included; 14-day free trial; 60-day guarantee. You keep your number.

Sofia will call you in seconds.

Keep your number
No annual commitment
60-day guarantee

Data stored in the EU

Try it free for 14 days See pricing

Also called an AI phone receptionist, AI voice receptionist or AI answering service

People search for the same thing under different names: an AI phone receptionist or AI voice receptionist when they mean the calls, an AI answering service when they are comparing it with a telephone answering service staffed by people, and an AI secretary or virtual receptionist when they want the diary handled too. Zatio covers all of that with one assistant: it answers the call with a natural British English voice, says it is an AI at the start, holds the same conversation on WhatsApp and your website chat, books the appointment and passes your team what needs a person. If what you need is only the calls, start with our AI call answering service page; if you want to see how it compares with an answering service, read AI receptionist or answering service.

What Zatio does not do

An honest list helps you decide faster. Straight from our fact sheet:

No integration with hotel PMS, channel managers or Booking.com, and it does not book hotel rooms by itself: it takes the request or sends your booking engine.
It does not record calls: it transcribes them.
It does not pretend to be a person: it says it is an AI.
No change of number and no minimum term.
It does not replace your team: it hands over whatever needs a person.
WhatsApp is not answered from the WhatsApp Business app: your team replies from the Zatio dashboard.

Before you choose an AI receptionist

Four guides and two comparisons, all with sources and the date checked, so you can weigh Zatio against the other UK options with the same numbers we use.

Where an AI receptionist helps a UK business

Every call answered

While you’re with a customer or on a job, the call still gets an answer: during your hours your team’s phone rings first and Zatio picks up when nobody can.

Evenings and weekends covered

When you’re closed, Zatio answers straight away, based on your opening hours. Or choose the times yourself, such as evenings and weekends.

One assistant on every channel

Phone, WhatsApp and your website chat with the same assistant and the same rules, and a summary of every conversation in your dashboard.

What Zatio does as your AI receptionist

Answers phone, WhatsApp and web

The same assistant on all three channels, with your business’s information. It says it is an AI at the start of every conversation.

Learns from your website

In about 10 minutes it reads your website and builds its knowledge base, and you review it before it goes live. It answers with your business’s information, and if it doesn’t have something, it says so and passes it to your team.

Books into your diary

Appointments and visits booked in Microsoft Bookings, Calendly or Cal.com, without you picking up the phone.

Hands over what matters

It transfers the call live to the number you choose, or, with no number set, takes the caller’s name and reason so you can ring back. Either way it leaves a summary in your dashboard (by email if you want it).

British English and more

British English, plus Polish, French, German, Italian, Portuguese, Dutch and Spanish. If the caller switches language, Zatio switches too.

Data in the EU

Data stays in the EU (Stockholm), calls are transcribed, not recorded, and we sign a DPA.

AI receptionist or a human answering service

A telephone answering service puts a person on your calls to take messages. An AI receptionist answers every call, WhatsApp and website chat, sorts the enquiry and books it in. They work well together: people for the calls that need them, Zatio for the rest.

Feature	Zatio	Human answering service
Who answers	An AI assistant that says so at the start	A person from the service
Channels	Phone, WhatsApp and web chat, one assistant	Depends on the service you choose
What happens to each enquiry	Answered with your business’s information, qualified and booked into your diary	A human voice and a message taken for you
When it answers	When you choose: all day, or only out of hours and when your team can’t	The hours you agree with the service
Price	£69, £129 or £259 a month ex VAT, with 400, 1,000, 2,000 minutes	Set by each provider, often by call volume: ask for a like-for-like quote

Plans with voice included

Phone, WhatsApp and web chat in one plan. Month to month, no minimum term.

Essential
£69/mo
Month-to-month, no minimum term. Ex VAT.
Your assistant on the phone, on WhatsApp and on your website.
400
voice minutes a month≈ 200 two-minute calls
300
chat and WhatsApp conversations
WhatsApp and web chat included, no add-ons
Choose Essential
Professionalrecommended
£129/mo
Month-to-month, no minimum term. Ex VAT.
And it calls out too: call-back on your website and outbound calls.
1,000
voice minutes a month≈ 500 two-minute calls
1,000
chat and WhatsApp conversations
WhatsApp and web chat included, no add-ons
Choose Professional
Growth
£259/mo
Month-to-month, no minimum term. Ex VAT.
For more volume, with up to 5 numbers or locations.
2,000
voice minutes a month≈ 1,000 two-minute calls
3,000
chat and WhatsApp conversations
WhatsApp and web chat included, no add-ons
Choose Growth

Prices exclude VAT · Pay annually: 2 months free · 60-day guarantee. See full plan details

Frequently asked questions

How much does an AI receptionist cost in the UK?

With Zatio, £69, £129 or £259 a month excluding VAT, with 400, 1,000 or 2,000 voice minutes plus WhatsApp and website chat included. Each extra minute is £0.10. Sign up yourself and there’s no setup fee; done-for-you setup is an optional one-off £179.

What do other AI receptionists cost in the UK?

Going by their own pages, Fasthosts publishes a starting price of £39 a month (30 calls, then £0.49 a call), checked on 15 October 2026. Moneypenny prices by quote and BT Business doesn’t publish a monthly fee. Our comparison page and cost guide have the details and sources.

Can I keep my current phone number?

Yes. Forward your calls to Zatio: all of them, out of hours, or when you don’t answer. Under “When Zatio answers” you choose how long your phone rings first, from 10 to 40 seconds.

Can Zatio only answer when I don’t pick up?

Yes. By default Zatio answers every call; with “When Zatio answers”, included in every plan, your phone rings first during your hours for the seconds you choose (10 to 40) and Zatio picks up only if nobody does or the line is busy. Out of hours it answers straight away.

Is Zatio a UK company?

Zatio is a product of Almor Ventures SL, a Spanish limited company founded in 2026. It serves the UK with UK phone numbers, prices in pounds and a British English voice, and your data is stored in the European Union (Stockholm) under a DPA that is part of our terms.

Is there a free AI receptionist in the UK?

Free 14-day trial with no card, including 30 voice minutes and 100 chat conversations. Your phone number arrives when your plan starts, and you connect WhatsApp yourself from your dashboard. After the trial, plans start at £69 a month ex VAT.

What does Zatio sound like?

A natural voice in British English that says it is an AI at the start of the call. Hear it before signing up: ask for your free test call at the top of this page and Zatio rings you within seconds.

Can I try it for free?

Yes. Free 14-day trial with no card, including 30 voice minutes and 100 chat conversations. Your phone number arrives when your plan starts, and you connect WhatsApp yourself from your dashboard. And our 60-day guarantee: If it hasn’t produced qualified leads in 60 days, we refund you and part ways.

Can I cancel?

Yes, whenever you like. Every plan is month to month with no minimum term, and annual billing is optional.

Hear how it would answer your customers

Leave your website and your mobile and Sofia rings you within seconds as if she were your business’s receptionist. You hear what your customers would hear.

Try it free for 14 days