WhatsApp chatbot for business that talks, qualifies and books.

Zatio holds the whole conversation on your business’s WhatsApp, with your website’s information: it asks what matters, books into your diary and hands your team whatever needs a person, in the same thread. From £69 a month ex VAT, with phone, WhatsApp and web chat on every plan. It runs on the official WhatsApp Business API, with Meta’s conversation fees passed through at cost.

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Keep your number
No annual commitment
60-day guarantee

Data stored in the EU

Try it free for 14 days See pricing

WhatsApp Business app, Meta’s AI agent or a chatbot on the API

Three things get called a “WhatsApp business AI agent”. They are not the same, and which one you need depends on who should be answering.

The WhatsApp Business app

A phone app for one number with greetings and quick replies. A person types every answer. Fine while one person can keep up; nobody answers when they can’t.

Meta’s own AI on WhatsApp

Meta’s assistant answers general questions inside WhatsApp. It is not trained on your business and is not built to book into your diary or hand over to your team.

A chatbot on the WhatsApp Business API

Your number on the official platform, answered by an assistant that knows your business and books appointments, with your team replying from a shared dashboard. This is what Zatio is.

What the Zatio WhatsApp chatbot does

Whole conversations, not canned replies

It answers from your business’s information. If it doesn’t have something, it says so and passes it to your team in the same thread.

Qualifies and books appointments

It asks what you need to know and books the appointment or visit into Microsoft Bookings, Calendly or Cal.com.

Receives photos and documents

Customers can send a photo of the job or a document and the assistant takes it into the conversation, ready for your quote.

Handover without a break

When a person steps in, they step into the same conversation from the Zatio dashboard. The customer doesn’t repeat anything.

Connect it from your dashboard

Zatio is verified by Meta as a WhatsApp Business Tech Provider: you connect your WhatsApp number yourself from your dashboard. Have your business details and the number you want on WhatsApp to hand.

Same assistant on phone and web chat

The assistant that answers WhatsApp also answers your calls and your website chat, with the same rules, in every plan.

What it costs

Two parts: Zatio’s plan and Meta’s conversation fees. The plan is published; Meta sets its own per-conversation fees by country and category, and Zatio passes them through at cost, with no markup.

Feature	Zatio	Meta’s conversation fees
What you pay for	The plan: £69, £129 or £259 a month ex VAT with 300, 1,000 or 3,000 chat and WhatsApp conversations, plus 400, 1,000 or 2,000 voice minutes	Each WhatsApp conversation Meta charges for, by category (marketing, utility, authentication or service)
Who sets the price	Zatio, published on the pricing page	Meta, by country and category; it changes them on its own schedule
Markup	None on Meta’s fees: passed through at cost	None
Set-up fee	None when you sign up yourself; done-for-you set-up is an optional one-off £179	None

Plans with WhatsApp, phone and web chat

300, 1,000 or 3,000 chat and WhatsApp conversations a month, with voice included. Month to month, no minimum term.

Essential
£69/mo
Month-to-month, no minimum term. Ex VAT.
Your assistant on the phone, on WhatsApp and on your website.
400
voice minutes a month≈ 200 two-minute calls
300
chat and WhatsApp conversations
WhatsApp and web chat included, no add-ons
Choose Essential
Professionalrecommended
£129/mo
Month-to-month, no minimum term. Ex VAT.
And it calls out too: call-back on your website and outbound calls.
1,000
voice minutes a month≈ 500 two-minute calls
1,000
chat and WhatsApp conversations
WhatsApp and web chat included, no add-ons
Choose Professional
Growth
£259/mo
Month-to-month, no minimum term. Ex VAT.
For more volume, with up to 5 numbers or locations.
2,000
voice minutes a month≈ 1,000 two-minute calls
3,000
chat and WhatsApp conversations
WhatsApp and web chat included, no add-ons
Choose Growth

Prices exclude VAT · Pay annually: 2 months free · 60-day guarantee. See full plan details

Frequently asked questions

Can I keep replying from the WhatsApp Business app?

No. A number on the WhatsApp Business API is answered from the Zatio dashboard, where your team and the assistant share the same conversations. The dashboard works on a phone too.

Does it book appointments?

Yes. It asks what it needs to know and books into Microsoft Bookings, Calendly or Cal.com. If there is no calendar connected, it takes the details and your team confirms.

Is it an official WhatsApp API?

Yes. Your number runs on the official WhatsApp Business API. Zatio is verified by Meta as a WhatsApp Business Tech Provider: you connect your WhatsApp number yourself from your dashboard. The number and the WhatsApp Business account are registered to your business, not ours.

What are Meta’s conversation fees?

Meta charges per conversation by country and category. Zatio passes those fees through at cost, with no markup, on top of your plan. Our article on what a WhatsApp chatbot really costs explains how the categories work.

Does it work in the UK and Spain?

Yes. Zatio sells in the UK and Spain, in pounds and euros, and the assistant answers in British English, Spanish and more. The same plan covers phone, WhatsApp and web chat in both countries.

What about GDPR?

Conversations are stored in the EU (Stockholm) for your team to read, we sign a DPA with you and the assistant says it is an AI at the start of each conversation. What to put in your privacy notice is covered in our GDPR and WhatsApp chatbots article.

Can it receive photos?

Yes. Customers can send photos and documents in the conversation and the assistant takes them into account, which is how builders and installers get a first look at the job before quoting.

Can I try it for free?

Yes. Free 14-day trial with no card, including 30 voice minutes and 100 chat conversations. Your phone number arrives when your plan starts, and you connect WhatsApp yourself from your dashboard. And if it hasn’t produced qualified leads in 60 days, we refund you.

See how it would answer your customers

Ask for the test call and hear Sofia with your website’s information. Start the free trial and try it in the chat.

Try it free for 14 days