Drift is built for enterprise ABM. You’re not that.

Drift (now part of Salesloft) is a conversation marketing platform for large B2B SaaS companies doing account-based marketing on their US websites. If you’re a UK installer, clinic, or law firm selling on WhatsApp, most of Drift is more than you need, and the pricing reflects who it’s for. Zatio is an AI receptionist for phone, WhatsApp and web chat, from £69 a month ex VAT.

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Where Drift breaks for SMB service businesses

Enterprise pricing and contract length

Annual commits, five-figure minimums, a sales cycle to buy it. For a 10-person installer, it’s the wrong magnitude.

ABM-shaped when you need lead-shaped

Drift’s killer features are reverse-IP lookup + routing by account. UK service businesses don’t sell by target-account list — you close whoever messages first.

Web-first, WhatsApp-afterthought

Drift’s core surface is the website. WhatsApp exists via third-party connector, not native. For the service businesses we build for, WhatsApp is where enquiries actually start.

Where Zatio wins

WhatsApp-native

Not bolted on. Two-way rich conversations, photo intake, typing indicators and handover, all native. The same assistant answers your phone too.

SMB-shaped pricing

From £69/mo with phone, WhatsApp and web chat — published prices, no annual commits, no seat tax, no ABM modules you won’t use.

Trained for your vertical

Solar, heat-pump, dental, private clinics, legal — shipped with the tools you need, not a playbook template.

Set up from your website

No implementation consultant and no kickoff workshops. Zatio reads your website and drafts the assistant, you review it, you launch. You connect WhatsApp yourself from your dashboard: Zatio is verified by Meta as a WhatsApp Business Tech Provider.

Side by side

Feature	Zatio	Drift
Ideal customer	10–100 person UK service business	Enterprise B2B SaaS, US
Primary channel	Phone, WhatsApp + web	Web + email
Phone calls (voice AI)	Yes — answers your calls 24/7	Built around web + email
Contract	Monthly rolling	Annual commit
Entry pricing	From £69/mo, published	Not published; quote from sales
Sector intake tools	Included	Build-your-own playbook
Typical setup time	Built from your website; you review it before it goes live	Implementation project
GDPR / EU hosting	EU-first	US-first

Questions we hear a lot

Drift has ABM, routing, reverse-IP. You don’t. Isn’t that a gap?

Yes — and it’s deliberate. Service businesses don’t need reverse-IP lookup because your leads identify themselves the moment they message. Every feature we don’t build is an area we don’t charge you for.

What if we do outbound on LinkedIn and want it to feed a chatbot?

Then Drift (or Qualified, or Chili Piper) is probably closer to what you need. Zatio is inbound-only: we close the leads that land at your door. We won’t pretend otherwise.

Can Zatio route to the right salesperson like Drift does?

Yes — by vertical, by postcode, by enquiry type, by time of day. It’s simpler routing than Drift’s, because the signals that matter for service businesses are simpler. Postcode + treatment > reverse-IP.

We’re already on Drift and regret it. How do we move?

We’ll help. Zatio reads your website to draft the assistant, you review it before it goes live, and you can run both side by side while you switch.

See the difference live

20 minutes. We’ll show you how Zatio handles a typical enquiry in your sector — then tell you honestly whether it’s a fit.

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