A B2B merchandise store: every WhatsApp request gathered and passed to sales.
Since the end of July 2026, Zatio has answered WhatsApp for a Spanish online store for branded corporate merchandise. 53 real conversations so far, growing month by month, and 37 of them passed to the sales team with the request already gathered.
Who they are
A Spanish online store for branded corporate merchandise (B2B): companies order products customised with their logo, for events, teams and clients.
In the interest of transparency: this store is run by the same founding team as Zatio. It is where we use Zatio ourselves, every day, with real customers. The store is not named here.
The challenge
A merchandise request needs a few details before the sales team can work on it: which product, how many units and how it should be customised. Customers send those questions on WhatsApp, often in pieces and at any time of day.
The goal: answer each customer straight away, help them shape the request, and hand the sales team a conversation that is ready to work on.
What Zatio does for them
Answers WhatsApp in the store's name
Every message gets a reply in the store's name, evenings and weekends included.
Answers questions about the catalogue
Customers ask about products, colours and customisation techniques, and the assistant answers from the store's own catalogue and customisation rules.
Gathers the request
In a normal conversation the assistant collects what the sales team needs: the product, the quantity and the customisation.
Passes the conversation to sales
Once the request is gathered, the assistant hands the conversation to the sales team, who are notified and have the full conversation in Zatio. If the customer writes again, the assistant is still there to answer.
Results
WhatsApp conversations with real customers between 27 July and 16 October 2026.
53
real WhatsApp conversations, from 53 different customers
70%
(37 of 53) passed to the sales team with the request gathered
28%
(15) started outside 9:00 to 18:00, Monday to Friday
7
started at the weekend
Conversations per month
| Month | Conversations |
|---|---|
| August 2026 | 6 |
| September 2026 | 26 |
| 1 to 16 October 2026 | 20 |
How we counted
Counted from Zatio's conversation records on 18 October 2026, for 27 July 2026 (the first conversation) to 16 October 2026, WhatsApp only. A conversation counts when it has at least two messages, and Zatio's own test conversations are left out. October covers 1 to 16 October only.
Office hours means 9:00 to 18:00, Monday to Friday, Spanish time, and a conversation is counted by when it started. "Passed to the sales team" means the assistant handed the conversation over to the team in Zatio. These are conversation counts only: this page does not report prices, quotes, sales or response times.
Want the same for your business?
Zatio answers your WhatsApp, website chat and phone in your name, day and night, and hands the conversation to your team with the details already collected.